RUSSIA TO SPEND $11 BILLION AT PROMOTING TOURISM OVER NEXT 7 YEARS30.09.2011
Money is being invested into popularizing Russia as a tourist-friendly destination – but branding Russia’s image must take a backseat to building up the appropriate infrastructure in the country, experts say. Following approval of a new government project in July, Russia will be spending over $11 billion on programs aimed at promoting tourism to Russia until the year 2018. A lot of this money will go into developing locations that are not well-known internationally – as well as improving existing tourist hot-spots.
«We understand that there is no good in promoting anything that doesn’t yet exist,» Oleg Moseyev, spokesperson for Rosturism, the Federal Agency for Tourism, told The Moscow News. «This is why we work closely with regional governments to develop the infrastructure around tourist attractions such as, for instance, Lake Baikal in Siberia.»
The federal program has three responsible governmental bodies overseeing the issue of tourism – the Ministry of Sport, Tourism, and Youth, the Ministry of Regional Development, and Rosturism.