Industry Updates

RUSSIA SHOWED THE HIGHEST YEAR-ON BEDNIGHT LEVEL GROWTH RATES

30.03.2012
European Cities Marketing (ECM), the influential network of leading city tourist offices and convention bureaus, is using the platform presented by ITB to release figures prepared byMODUL Research highlighting last year’s performance of Europe’s resilient and still booming city tourism sector.

Based on a sample of 57 European cities, ECM reports an average year-on growth rate of 6.2% in respect to domestic and international bednights spent in commercial accommodation forms. International bednights increased by some 7.0%.

London, Paris, and Rome remain the three most popular European cities for tourists staying overnight, recording annual bednight levels in excess of 15 million for the 2012 year. Barcelona and Madrid, on the other hand, achieved the highest year-on growth rates, running out an impressive 15% and 11% respectively. At a country level, the US continues to be the single most important source market, followed by Germany, Italy, and the UK.  Russia and China showed the highest year-on growth rates of 33% and 22% respectively.

Source: European Cities Marketing

The President of European Cities Marketing, Dieter Hardt-Stremayr, said today:

«Overall performance in 2011 lends weight to the view that city tourism is the dominant and most dynamic aspect of European tourism. With respect to the key bednights indicator, we can see that last year many cities recorded all-time highs and impressive growth rates. BRIC countries, especially Russia and China, are emerging as important source markets with lots of potential for the future».

 



Main Source Markets in

City Tourism in Europe

Bednights (in million)

2010

2011

change in %

USA

16.9

17.3

1,8%

Germany

14.8

15.5

4,7%

Italy

12.7

12.8

0,1%

United Kingdom

12.3

12.3

-0,2%

France

9.6

10.2

6,6%

Spain

8.5

8.6

0,8%

Russia

4.2

5.6

33,3%

Japan

4.2

4.1

-1,6%

China

1.8

2.1

21,7%

Total international

180.6

193.4

7,0%

Total domestic

123.6

129.6

4,9%

Total domestic and international

304.2

323.0

6,2%

Source: European Cities Marketing

European Cities Marketing is the leading network of city tourist offices and convention bureaus. It represents the collective interests of its members, who are drawn from more than 100 major cities in 33 countries in Europe.

Article Source:  http://www.rustourismnews.com/?p=16399